Organic Results
Organic results are unpaid textual listings ranked by the search engine’s algorithms based on their relevance to the search query. These results can be of two types: regular or enriched.
Regular Results
Regular results are the elemental structure of an organic result. They are composed of a clickable title, a small website icon, a brief description or snippet, and the URL of the website. The URL can appear in two formats: either the full URL or, more commonly, a combination of the domain name and a breadcrumb trail, which indicates the page’s position within the website’s hierarchy. Regular results are observed in the six search engines studied, with some variations in the positioning of each component.
Enriched Results
Enriched results, also known as enhanced results, surpass the standard format of regular results by including additional information or features. These elements provide more context, enhancing the user’s ability to quickly assess the relevance and visibility of a result, leading to a higher click rate.
Bellow are presented the elements that enhance organic results into enriched results. Each element is accompanied by a description and example images of the search engines where the element is present.
An website's image that can appear alongside the snippet.
A set of images from the website that can appear before of after the snippet.
A video from the website that can appear alongside the snippet.
A clickable link to translate the webpage to the browser's language.
The snippet is presented using bullet points.
The snippet appears as a numbered list.
The snippet is a set of text cards that organize the information on topics.
The snippet is a table.
The snippet is divided into the different sections of the website.
It appears in search results when a website includes schema markup data.
The types of Structured Snippets that can appear include How-to, Event, FAQ, Recipe,
Video, Article, Product, and many more.
Displays the average rating of a product, service, or business based on
user reviews. This rating is retrieved from the website's structured data.
Keywords associated with the result that allow to filter the results based on them.
The snippet's format can adopt different, topic-specific interfaces beyond the
traditional ones discussed so far. These formats enhance accessibility by presenting information
in a more structured and user-friendly way, making it easier for users to get key details from
the webpage quickly.
Apart from the text snippet, a widget is presented.
Links from the same domain are presented together under the text result. Also known as 'quicklinks'.
Sitelinks whose format is a box with an image and a title. Additional information
like prices or timestamps can also be included.
Card sitelinks that are presented as trending content.
Box where users can search for content present on the website domain.
An icon that indicates that the webpage leads to a pdf file.
Temporal information of when the web page was updated or published.
The top-ranked responses to answer a question are presented. In addition, links to
related questions can appear.
Links to online discussions from forum-style websites.
List of frequently asked question and their answers.
Links to products or places and their ratings.
An icon that indicates that the website is verified as an official site.
A button that allows the user to perform an action from the SERP.
The background of the result is different from the SERP's background colour or has
an emboss that the other results do not have.
A button that, when hovered, is a section that sums up the webpage's content.
Button that when clicked opens a new results page where the results are all from the
same domain.
It can include a download link, a “click to claim benefits” link, different guides
and video links related to the game.
Apart from the snippet that describes the book, some buttons allow to read the
book or to download it.
Section that contains links to similar webpages or similar search queries.
